Do you have a headline that reaches out and grabs your target reader’s attention? Not everyone, just the person who will buy.

Is your opening sentence appealing enough to get the reader interested in what you’re saying?

Does the body of copy tell the reader everything they need to know about your product?

Are you reinforcing the USP throughout the copy?

Have you included testimonials?

Have you eliminated all doubt and risk from the reader making a purchase?

Does the reader know how to order?

Does the reader know what to expect when they do order?

Okay that’s our basic checklist for copy. Of course you would have researched the product and the market to figure out the emotional triggers of your product that will get the reader to buy. You’ll understand if your product needs an impulse buy strategy or a consultative strategy.

And you’ll understand how to position your product or service against your competitors based on your unique selling proposition.

Now, here’s the most important thing you’ll need to do. Read it when you’re finished!

Let it sit for 24 hours when you’re done and go back and re-read it. Read it aloud so you pick up any obvious errors and think about how conversational the copy reads. It might pay for you to be alone when you do this or maybe even read it to your dog.

At this point all you want to do is to make sure that the copy reads well to you before you pass it over to others to be critiqued.

Big tip – when you pass your copy over to someone for feedback, just give it to them and ask what they think. Don’t preposition anything. Just get their feedback. If they say your product sounds interesting or ask where they can get it you’ve got a winner. If they say it’s a great ad you’re hosed…

Enjoy!