As I wrote the headline I realised that it could be misinterpreted. But it is important and it related directly to marketing your business online.

Henry once said to a journalist when being asked about his success, “see that 3 legged stool over there, well that’s my business”.

He went on to say, “it needs to have 3 legs at the same height or it will fall over, two legs and it will fall over and if it only had one it wouldn’t be a stool”.

What he was referring to was Ford’s success being a balance of sales, production and administration.

The same can be said for marketing your business.

First of all you need to be marketing online and offline. Don’t put all of your eggs in one basket. In fact, to get the best results you’ll often need a combination of offline and online marketing to reach customers. Example being, offline ads promoting your website to pre-sell someone into calling your business.

Then for your online marketing don’t place all of your efforts into just one traffic source. You want to share the load (or risk) between various traffic sources because if for some reason one fails you’ll still be getting traffic. Ideally you want to be found with SEO, Local search, Natural search and PPC.

Here’s a link to a video where I’ll walk you through what that means.

Watch video here.

And finally, make sure you are in a position to handle the incoming calls or enquiries. There’s nothing worse than spending money to attract someone to your business and then having them turn away because of perceived indifference.

Plus this goes without saying. Love your customers and build relationships with them. Enjoy!

This entry was posted on Friday, June 25th, 2010 at 6:19 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.