If you want to succeed with online marketing in Brisbane, Sydney or anywhere else there are several factors that you need to be aware of.

What you’re about to learn even though basic will almost guarantee that you online marketing efforts will be successful and make money rather than lose money – if you follow the system.

First of all it’s not about you it’s about the person you are marketing to. In reality the reader of your marketing messages don’t care about you one iota. Unless of course, you can add significant value to their lives or provide a solution to a problem they may be having.

The second thing to consider is that people are time poor and you have to deliver your message very quickly in order to capture enough of their attention so they will take action.

The third thing to consider is how and where you are going to attract leads. Online marketing and lead generation encompasses so many methods that you really need to be clear on the person you’re attracting and then think about where the best chances of finding them might be. If they are looking for answers or information then maybe put some work into getting found on the search engines with search engine optimization or pay per click marketing.

Or perhaps your product or service has enough appeal that you can try buying image ad space on websites that have the matching demographic for your target audience.

No matter which marketing channel you choose there’s one thing that is absolutely vital, and that is, offering the person what they want in order for them to take action.

In most cases offering solutions in the form of content or maybe offering an ethical bribe will be enough to get the result you need.

The next thing you need to consider is the system for collecting leads. For instance do you want them to call you, give you an email address or do you want them to take the first step into your sales system. If you understand the type of lead you want to attract, the market you want to attract the leads from and the environment in which you’re attracting the lead then you can pretty much figure out what your offer needs to be.

So lets presume you know whom you want to attract, you know where you will find them and you know the system you want to use to capture their details or what you want them to do. What do you do next?

You have to build a relationship with the person who has placed enough trust in you to either phone you or give you their details. Please whatever you do don’t treat them as a number. Can you imagine taking the time to visit a store and as soon as you are inside the door someone turns the lights off or worse still continually hits you over the head telling you to buy something?

People generally buy when they’re ready (not when you’re ready) and if you can provide them with the solution to their problems, enhance their life in someway and at the same time make the deal attractive they will convince themselves to take action.

And finally the key to unlocking successful and financially rewarding campaigns is multiplication. Multiplication can be duplicating the system you have built or word of mouth. Now duplicating your system shouldn’t be too hard but word of mouth marketing is an art form but so very profitable. Think of ways that you can deliver over-the-top value, as well as offering spectacular service to the point where potential customers and customers become raving fans.

When you do this people will help spread the word and you online leads will multiply without you doing anything at all. It’s a great thing to watch in action.

As I wrote the headline I realised that it could be misinterpreted. But it is important and it related directly to marketing your business online.

Henry once said to a journalist when being asked about his success, “see that 3 legged stool over there, well that’s my business”.

He went on to say, “it needs to have 3 legs at the same height or it will fall over, two legs and it will fall over and if it only had one it wouldn’t be a stool”.

What he was referring to was Ford’s success being a balance of sales, production and administration.

The same can be said for marketing your business.

First of all you need to be marketing online and offline. Don’t put all of your eggs in one basket. In fact, to get the best results you’ll often need a combination of offline and online marketing to reach customers. Example being, offline ads promoting your website to pre-sell someone into calling your business.

Then for your online marketing don’t place all of your efforts into just one traffic source. You want to share the load (or risk) between various traffic sources because if for some reason one fails you’ll still be getting traffic. Ideally you want to be found with SEO, Local search, Natural search and PPC.

Here’s a link to a video where I’ll walk you through what that means.

Watch video here.

And finally, make sure you are in a position to handle the incoming calls or enquiries. There’s nothing worse than spending money to attract someone to your business and then having them turn away because of perceived indifference.

Plus this goes without saying. Love your customers and build relationships with them. Enjoy!